(Sanhok Pharma – Division of Vibdrugs Biosciences)
India’s pharma sector is one of the fastest growing industries in the world. While there is already a huge market for medicines and health services in metro cities, now small cities and towns i. e. Tier-2 and Tier-3 cities are opening up new possibilities. The number of hospitals in these cities is increasing rapidly, the income of the middle class is improving and health awareness is also increasing continuously.
That is why today these small cities are proving to be the “Next Big Market” for pharma franchise companies. If you are looking for a stable and profitable business, then this is the right time to pay attention to these emerging markets.
Increasing health awareness – the new identity of small cities
Earlier it was believed that good health services were limited to big cities only. But now the situation has changed. Government schemes such as Ayushman Bharat, increased health insurance coverage, and digital health campaigns have brought health services to small towns.
Today people are paying attention not only to treatment but also to preventive healthcare and curative healthcare. According to NITI Aayog, about 65% of India’s population lives in tier-2 and tier-3 cities. This simply means that millions of people are now looking for branded and affordable medicines.
For pharma franchise owners, this is a sign of sustained and growing demand.
Expansion of hospitals and clinics
Today, even small cities are becoming medical hubs. Such as –
Cities like Lucknow, Jaipur, Indore, Coimbatore have become major health hubs for their surrounding districts.
The number of private hospitals, diagnostic labs and multi-specialty clinics is increasing rapidly.
People from smaller towns are now preferring to get treatment in the nearest Tier-2 cities instead of big cities.
This gives pharma franchise partners an opportunity to network directly with doctors and healthcare professionals. At the same time, the competition here is much lower than in metro cities.
That is, the scope of growth is large and competition is low.
Affordable business model 3. Lower costs, higher profits
Starting a business in metro cities requires more capital and higher expenses. But in small towns:
Costs and infrastructure are low.
Cost of delivery is low.
Sometimes the company gives monopoly rights to the franchisee, that is, only you can sell the products of that company in that district.
On the other hand, the demand for medicines is always there –
children’s syrup
Painkillers
Antibiotics
Medicines for chronic diseases like diabetes, BP and heart
Their demand never decreases, so the pharma franchise business gives stable and secure income.
The growing influence of digital health and e-pharmacy
Technology has brought health services even to small towns. According to TRAI’s 2023 report, more than 55% of India’s rural population is now accessing digital health.
The people are now:
Consult with your doctor online.
Medicines are being ordered from e-pharmacies.
Health related information is getting from mobile apps and portals.
Pharma franchise owners now have two options:
Offline Network – Hospitals, clinics and chemists.
Online network through e-pharmacies and digital channels.
This is a huge opportunity for double channel growth.
Government support and a strong supply chain
It is the goal of the Government of India that affordable and good health services reach every citizen. For this, many schemes and policies have been brought, such as –
Make in India
Production Linked Incentive (PLI)
These have increased pharma production and made medicines more affordable.
The demand for branded generic medicines is increasing very fast in small cities. This gives franchise owners both reliable supply and good margins.
Sanhok Pharma – Strong division of Vibdrugs Biosciences
Succezs depends not only on demand, but also on choosing the right company. That’s why Sanhok Pharma, a division of Vibdrugs Biosciences, is the perfect choice for franchise partners.
Our special features:
10 + years of experience – trust and quality assurance.
WHO-GMP and ISO 9001:2015 certification Manufacture according to international standards.
A portfolio of 300 + products General Medicine, Herbal, Nutraceuticals and Children’s Medicines.
Monopoly Rights – Your rights only in your district.
Marketing support Visual aids, MR bags, business cards and digital tools.
Timely delivery Stocks are always available from a strong supply network.
Transparent policies There are no hidden rules, just honest business.
Conclusion – your next big step.
Tier-2 and Tier-3 cities are no longer just growing markets, but the future of pharma franchises. Here the needs of the people are increasing, the hospitals are expanding and the government is also strengthening these areas.
If you are thinking of starting a pharma franchise business, then this is the right time. And if you have an experienced and reliable partner like Sanhok Pharma with you, then your success is certain.
Come be a part of this growth story by joining hands with Sanhok Pharma and take your business to the next level.